After 15 months of playing to empty stands, Los Angeles Football Club, better known as LAFC, opened the doors to the BMO Stadium. This long-awaited return was greeted with an impressive mural created by Davis Elen.
The mural represents more than a standard endorsement for a car. Toyota is a founding member of LAFC, and this piece shows the love and support they have for the football club.
It also taps into something that resonates with LAFC supporters: LOYALTY.
CREDITS:
Benjamin Blascoe, Creative Director
Alejandro Clopatofsky, Creative Director
Patrick Garcia, Art Director
Christian Hernandez, Copywriter
Produced by Davis Elen Advertising