For a $5.5B STADIUM,
WE BETTER LOOK GOOD.
As a founding partner of the newly-minted SoFi Stadium in Los Angeles, Davis Elen and Toyota were given the opportunity to add Toyota design elements to the stadium’s unique Toyota Patio, which includes a bar, lounge and patio area. Our goal was to create an environment that would be relaxing and enjoyable for sports fans and concertgoers alike. The stadium itself is so stunning — taking inspiration from the Southern California climate and culture, with an eye on the future — that we wanted to add to an elegant space in a way that didn’t feel disrupted by the Toyota brand but rather enhanced by it.
THE TOYOTA PATIO
The Toyota Patio is a large, indoor-outdoor space that features a terraced landscape design, with several distinct bars and attractions.
Step inside the TRD Pro Club for an assortment of delicious snacks and, most importantly, a full bar. The TRD logo, present on all Toyota TRD Models, is showcased on the back bar, creating a dynamic presence in an otherwise busy area.
CREDITS:
Concept and Design by Benjamin Blascoe, Creative Director
Mi Yoo, Art Director
Paul Masatani, Art Director
Produced by MC2