PeaTos wanted a memorable visual identity and a matching character that rivaled Frito Lay’s finest. Enter… DJ_P.

DJ_P, spinning a “jamming mix of junk food taste that is plant based” has taken the world by peas. She was
debuted at the Vegan Snack Expo in Southern California, winning “Best In Show”.
And ever since, you can find her in the snack aisle of your local grocer.