TOYOTA FOR PETCO PARK.
CONCEPT AND ILLUSTRATION
BY CHLOE KIM.
Part of the pleasure of being a Creative Director is you get to work with people who are much more talented than yourself. I was Chloe’s CD for many years before we finally had a project for her to unleash on.
This was an in-stadium piece for PetCo Park (San Diego Padres), so it needed to be loud. But in an entire stadium of hyper masculine key art and brown/gold, we needed to stand out.
We wanted something vibrant, effeminate and that drew from the topography and architecture of San Diego.