LIVELY FOR LIFE
There’s a new generation in town: Today’s generation of older Americans we call Gen A: Generation Ageless. Marketing to their unique needs and wants and redefining what it means to age is the mission of our client, Lively™, formerly GreatCall® and now a subsidiary of Best Buy Health.
CREDITS:
Directed by Walter May
Benjamin Blascoe, Creative Director
Alejandro Clopatofsky, Creative Director
Shelly Choi, Associate Creative Director
Christina Dominguez, Art Director
Produced by Davis Elen Advertising