NO ONE BRINGS MORE ENERGY, MORE LIFE AND MORE CHARACTER TO SET THAN SHAQUILLE O’NEAL.
Alkaline88 was entering the VERY crowded space of Alkaline and Supplemental waters. Other brands had spokespeople, were on air with expensive commercials and had some very real brand traction.
So to make a large impact, we hired a large man. Shaq.
We positioned him as an “Employee of the Month” performing various activities at Alkaline88’s warehouse in Scottsdale, Arizona.
CREDITS:
Directed by Walter May
Shot by Ayinde Anderson
Benjamin Blascoe, Creative Director
Alejandro Clopatofsky, Creative Director
Paul Masatani, Art Director
Produced by Davis Elen Advertising