TOYOTA
WE HAD $500 and a dream. to make the world’s worst commercial.
Our media team found a strange media buy at a very strange time. We were on other productions that needed our budget(s) much more, so Graham Schafer and
I were presented with a challenge. Make me two commercials with $500 that are “approvable” and we will run them on Comedy Central / Adult Swim at 2:30am every night for a month.
Challenge accepted. Getting Comic Sans approved by Toyota was not easy.
And yes, the RAV4… that’s my voice.
CREDITS:
Benjamin Blascoe, Creative Director
Graham Schafer, Copywriter
Produced by Davis Elen Advertising